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What Sells Online?

IIn the past, computer hardware and software sales comprised the largest piece of the online marketplace. Other markets, however, are now making great strides in this arena. In general, the more difficult and/or time-consuming it is to purchase a product, the more likely consumers will prefer to use the Internet over the traditional shopping experience.

The following statistics from Forrester Research show the projected shopping revenue by category:

Online Shopping Revenue by Category, 1996 -2000 (millions)
  1996 1997 1998 1999 2000
Computer Products 140 323 701 1,228 2,105
Travel 126 276 572 961 1579
Entertainment 85 194 420 733 1250
Apparel 46 89 163 234 322
Gifts/Flowers 45 78 149 227 336
Food/Drink 39 78 149 227 336
Other 37 75 144 221 329
TOTAL 518 1,138 2,371 3,990 6,579